SHELLEY LAI
DESIGN & ART DIRECTION
about
Hello! My name is Shelley and my world revolves around design.
I'm an Art Director/Designer specializing in, but not limited, to print.
I believe that a successful project offers something unique, innovative and leaves a lasting impression. Ultimately, the end result is an accurate reflection of what you need. Thanks for visiting and please don't hesitate
to contact me. I'm eager to help you realize your vision!
portfolio
Designed the whole magazine from front of book, cover, and features. Worked with editors and art directed photographers remotely.
Designed the whole magazine from front of book, cover, and features. Worked with editors and art directed photographers remotely.
Interim Art Director -- Designed feature, front of book (including infographics) and special sections. Art directed style shoots.
Interim Art Director -- Designed feature, front of book (including infographics) and special sections. Art directed style shoots.
Interim Art Director -- designed magazine from cover to cover.
Interim Art Director -- designed magazine from cover to cover.
Creative Director role which included redesigning the look and feel of their branding. Designed all the marketing collateral -- festival program book, T-shirt, badges, flyers, etc.
Creative Director role which included redesigning the look and feel of their branding. Designed all the marketing collateral -- festival program book, T-shirt, badges, flyers, etc.
Designed all their marketing collateral including web ads, print ads, invitations according to their established branding guidelines.
Event Invitation Package Design
Designed all their marketing collateral including web ads, print ads, invitations according to their established branding guidelines.
A monthly Austin lifestyle magazine. Designed cover, front of book, guides and features.
A monthly Austin lifestyle magazine. Designed cover, front of book, guides and features.
National monthly high-end audio magazine. Design cover to cover. Work closely with editorial staff and art directed photoshoots.
National monthly high-end audio magazine. Design cover to cover. Work closely with editorial staff and art directed photoshoots.
Work with publisher and advertisers in designing/creating bi-monthly real estate magazine.
Work with publisher and advertisers in designing/creating bi-monthly real estate magazine.
Redesigned print and digital association magazine to have a more updated look.
Redesigned print and digital association magazine to have a more updated look.
Created/designed print ads, digital ads, business cards, logos, flyers, postcards, etc.
Logo and Business Card Design
Created/designed print ads, digital ads, business cards, logos, flyers, postcards, etc.
Designed whole magazine using a combination of provided, purchased, and commissioned photos. Hired and art directed photographers remotely.
Designed whole magazine using a combination of provided, purchased, and commissioned photos. Hired and art directed photographers remotely.
Design whole magazine including cover, feature, maps, regular columns, etc.
Design whole magazine including cover, feature, maps, regular columns, etc.
Monthly association magazine. Design regular columns, features, infographics, etc. Involved in photoshoots and magazine redesign.
Monthly association magazine. Design regular columns, features, infographics, etc. Involved in photoshoots and magazine redesign.
Designed and produced magazine from cover to cover including front of book, features and guides.
Designed and produced magazine from cover to cover including front of book, features and guides.
Digital car magazine